Google Ads and Meta Ads Management in the UAE
Google Ads and Meta Ads campaigns, set up with conversion tracking and reviewed against enquiries, so you can see what your budget is doing.
How a campaign runs
- 1Goal and audienceWhat an enquiry is worth to you
- 2TrackingCalls, messages and forms measured
- 3LaunchCampaigns built and approved by you
- 4Review and improveAdjust against real enquiries
- 5ReportSpend and results in plain language
Illustration of our process. Not a real client or result.
Are Paid Ads Right for Your Business?
Paid ads can bring enquiries sooner than SEO, because you pay to appear. They work best when your offer is clear, your tracking works and you have a page ready to receive visitors.
Paid Ads Are Likely to Help If
- You need enquiries sooner than SEO can deliver.
- You are launching a service, a branch or an offer.
- People already search for what you sell on Google, or you can reach them on Facebook and Instagram.
- You know what an enquiry is worth to your business.
- You have, or can build, a clear page for visitors to land on.
Another Step May Come First If
- Your website is slow or unclear. Ads would send paid visits to a page that does not convert.
- Nobody is searching for what you sell. Meta campaigns, which reach people before they search, or other channels may fit better.
- You cannot track enquiries. We set up tracking first, so spend is not guesswork.
What Our Paid Ads Service Includes
Every campaign starts with a goal and a way to measure it. These are the parts we choose from.
Goal and Audience Planning
We agree what an enquiry is worth, who you want to reach and where, before any money is spent.
Campaign Setup
Google Ads and Meta Ads campaigns structured around your services and locations, set up in your own ad accounts.
Conversion Tracking
Calls, WhatsApp clicks and form sends measured through Google and Meta tracking, so results are tied to enquiries and not only clicks.
Ad Copy and Creative
Clear, accurate ad text, images and short videos that follow Google and Meta policies and match your brand.
Landing Page Guidance
Advice on the page visitors land on, so paid visits turn into calls and messages.
Optimisation and Reporting
Regular review of what is working, with changes to targeting, budget and creative, and plain-language reports.
Ad spend is separate from our fees. You pay the advertising platforms directly for the ads. Our fee covers planning, setup, management and reporting, and we agree both in writing before work starts.
What We Set Up Before Launch
Most wasted ad spend comes from weak foundations, not weak ads. Before launch we check the things that decide whether a campaign can work.
You see what was set up and why, in plain language.
- Conversion tracking
- Google tag, Meta Pixel and server-side tracking where suitable, measuring calls, WhatsApp clicks and form sends, with consent where required.
- Account structure
- Campaigns grouped by service and location, so results are clear and budgets are controlled.
- Audience and location
- Targeting by emirate, area or audience, based on where your customers are.
- Budget and schedule
- A daily or monthly cap you approve, and run times that suit your business.
- Keywords
- For search ads, the phrases customers use, and the ones to exclude so you do not pay for the wrong clicks.
- Ad copy and creative
- Accurate claims and clear calls to action, checked against platform policies.
- Landing page
- Speed, clarity and the path to contact you, reviewed before paid visits arrive.
- Meta audiences
- Interest, location and custom audiences, including people who already visited your site, where privacy rules allow.
- Creative formats
- Images, carousels and short videos for Facebook and Instagram, with variations to test.
- Policy check
- Ads and pages reviewed against Google and Meta policies, so they are less likely to be rejected or limited.
Google Ads and Meta Ads
The two platforms do different jobs. We recommend the mix after research, and you can start with one.
Google Ads
Reach people at the moment they search for what you offer. A strong fit when customers already know what they need and are looking for a provider.
- Search campaigns built around the phrases customers use.
- Negative keywords, so you do not pay for the wrong clicks.
- Remarketing to people who have already visited your site.
- Display and video campaigns where they suit the goal.
Meta Ads
Reach chosen audiences on Facebook and Instagram before they search, with visuals and offers. A strong fit for new services, promotions and brands that need to be noticed.
- Audiences by location, interests and behaviour.
- Retargeting people who visited your site or engaged with your content.
- Lead forms and click-to-WhatsApp ads, where they suit the goal.
- Creative testing across images, carousels and short videos.
Which one first? If people already search for what you sell, Google Ads usually comes first. If you are launching something new or need to be noticed, Meta Ads often does. Many businesses use both, and we say which we would start with and why.
Where Your Money Goes
You should always know what you are spending and what you are paying us for. We keep the two clearly apart.
- Ad spend: paid by you to the platforms, from your own ad account.
- Our fee: for planning, setup, management and reporting, agreed in writing.
- Your budget cap: you set it, and we do not exceed it without your approval.
- Full visibility: spend and results are in your account and in our reports.
How a Paid Ads Project Runs
Clear steps, agreed deliverables and regular reviews. New campaigns need time to gather data, so the early weeks are for learning, not for judging.
Free Consultation
A 30-minute call about your business, customers, offer and budget. You leave with a clearer view of whether ads fit, whether or not we work together.
Research and Plan
We study your market and competitors, then recommend channels, audiences, a starting budget and what success looks like.
Tracking and Landing Page
We set up conversion tracking on Google and Meta, and review the page visitors will land on, before any spend begins.
Build and Approve
We build the Google and Meta campaigns and ads, and you approve them before they go live.
Launch and Learn
We launch, watch performance closely and make early adjustments as data arrives.
Optimise and Report
Each month you get a plain-language report on spend, enquiries and what we will change next.
Ongoing, with monthly reviews
How We Measure Progress
Clicks are not enquiries. We report on what matters to your business and explain what the numbers mean.
- Enquiries: calls, WhatsApp clicks and form sends from ads, where tracking allows.
- Cost per enquiry: what each result costs, shown with context.
- Click-through and conversion rates: how ads and pages perform.
- Spend against budget: exactly what was spent and where.
- Next steps: what we will test or change, and why.
What We Promise, and What We Do Not
Results depend on your offer, your market, your competitors and your website. Anyone who guarantees leads, sales or a return on ad spend is promising something they do not control.
We Commit To
- Keeping ad spend with the platforms, in your own accounts.
- Staying within the budget you approve.
- Verifying tracking before spending begins.
- Reporting honestly, including when something did not work.
We Do Not
- Guarantee leads, sales, return on spend or cost per lead.
- Hide where your budget goes.
- Run ads that mislead or break Google or Meta policies.
- Hold your ad accounts in our own name.
What We Need from You
Good campaigns need a clear offer and fast decisions. We keep requests simple and explain why we need each one.
- Your goal, your ideal customer and what an enquiry is worth to you.
- A budget range you are comfortable with.
- Access to your ad accounts, or help setting them up in your name.
- Access to your website or landing page, so tracking can be added.
- Accurate offers and claims we can use in ads, and one person to approve them.
Services That Work Well with Paid Ads
Ads work best when the page, the search presence and the visuals support them.
Paid Ads Questions We Hear from UAE Businesses
How Much Should I Spend on Ads?
It depends on your market, your goal and what an enquiry is worth to you. After research we recommend a starting budget and explain the reasoning. You set the cap, and we do not exceed it without your approval.
How Much Do You Charge?
Our fee covers planning, setup, management and reporting, and we scope it after the free call. Ad spend is paid by you to the platforms and is separate from our fees.
How Quickly Will I Get Enquiries?
Ads can start as soon as tracking, campaigns and your landing page are ready. Early weeks are a learning period, so we focus on gathering data and improving, and we do not promise a result by a set date.
Can You Guarantee Leads or a Return on Spend?
No. Nobody can. Results depend on your offer, market, competitors and website. We commit to sound setup, careful management and honest reporting.
Who Pays the Advertising Platform?
You do, directly, from your own ad account. We never mix ad spend with our fee.
Do I Own the Ad Accounts?
Yes. Your ad accounts stay in your name, and we work through the access you give us.
Should I Use Google Ads or Meta Ads?
It depends on how your customers find providers. Google Ads suits people who already search for what you offer. Meta Ads suits reaching audiences on Facebook and Instagram before they search. We recommend after research, and you can start with one.
Do You Run Facebook and Instagram Ads?
Yes. We plan and manage Meta Ads for Facebook and Instagram, including audiences, creative testing, tracking and reporting, in your own ad account.
Can Ads Send People to WhatsApp?
Where it suits the goal, yes. Meta offers ads that open a WhatsApp chat, and Google campaigns can send visitors to a page with a WhatsApp link. We plan who replies and how quickly, so the enquiries are not wasted.
Do I Need a Website to Run Ads?
You need somewhere clear for visitors to go, such as a website or a landing page. If yours is not ready, we will say so, because ads work poorly when visitors land on a weak page.
What Happens If the Ads Are Not Working?
We review the numbers with you, then change targeting, messages, creative or the landing page. If ads are not the right fit, we say so and recommend what to do instead.
Is This the Same as Boosting a Post?
Boosting is a simple form of advertising. Full campaigns give you more control over audience, budget and tracking, so you can see which enquiries came from which ads.
Book a Free 30-Minute Strategy Call
Tell us about your business, your offer and your goals. You will leave the call with a clearer view of whether paid ads fit, whether or not we work together.
Prefer to chat? Message us on WhatsApp or call +971 56 905 2369.